Advertising medium.



Patented J an. 4, 1916.

f. ..Uowcr .III I l I I I I I I l l 1IIII.

mmmvvnzm I I I I l l I I I I II M u ,25 .I I M II. P. GouLD'.

ADVERTISING MEDIUM.

APPLICATION FILED NOI/13. I9I3.v

'A EFFICIENCY IER OCTOBER ADDITIONAL l.IMFORMTUN SERVICE AND CKNDW EDGEMNT POSTA MY NAME HAROLD P. sonni), oroiircssdinmnors.

y anvnnrisiner'inninivi.

Licence.

To all whom t may concern: y. y

Be it known that l, HAROLD P. GroULD, a citizen of the United States, residing at Chicago, in the countyV of Cook and .State of Illinois, have invented certain new and-useful Improvements in Advertising Mediums, of which the following is al specification.

My invention relates broadly to means,'

through the medium of a .card lor .like agency, forincreasing the advertisingfvalue of a book or other publication andrfor pro- .curing a vote from the readers thereof as to the'articles or topics in the book `or publication so that it may be editedwith a view of vgiving to the readers such articles as are desired Vby the majority. i

-So far as I am aware there is no reasonably certain method of ascertaining approximately the number of sales that are made by one -or more advertisments in a publication, which is unsatisfactory both to the managers of the publication and the manufacturers, asv the former cannot compile accurate data asl ltained therein and whose system is such thatl accurate data can be compiled as to the ad! vertising value of the space within said publication for advertising purposes. To these ends, therefore, have devised an advertising card or like medium to be madea part of or associated with a book or publication in such a convenient and attractive manner that a reader will use the card for the purpose for which it is intended and in doing so furnishes the owner of such book orV publication with the necessary data for ascertaining the advertising value ofthe publication and the general subject-matter of the topics or articles which the majority of the readers desire. These ends are accomplished by the advertisingcard shown in the accompanying drawing, in which- Figure 1 is a front perspective view of a book with my advertising medium therein; Fig. 2 is a front view of my advertising medium; Fig. V3 is a rear view of my advertising medium.

' Referring now more particularly to the drawing, a bock or other form of publication 5, having consecutively numbered pages,

Specile'ation of Letters Patent.

l Patented J an. 4t, 1916. Application filed November 13, 1913. Serial No. '$00,728. 7 l

page 4L() thereof being indicated by the nu-x d chine. other convenient place in the publication, an advertisingmedi'um 8` is inserted which may be detachably secured tothe publication by"` means of a sticker or seal 9.

- ln-the invention as illustrated, the advertising medium is in the form of a postal card, preferably bearing the nameandad-A dress of the publication to which-itis at# tached vand stamped ready for mailing.

Upon one side 10 of thevv advertising medium' y 8 is printedan index ofadvertiseinent's, the

name of the advertised article being lprinted in column 11, vth-e number of the Vpage Vin the publication upon which a certain advertisement appearsbeing printed in the-columnA 12, and column v18 is designed for check marks for checking one or more of the advertisements.

Ak suitable space v12,1: is vleft for thename andv address-of the party interested in the'advertisement to be checkedv by the readerzof the publication. Ofcourse it is understood that information other than* advertisements appearing in the publication may be inserted in any one of the spaces provided. Upon the oppositeside 15 Vof the advertising medium a column of'spaces 16 is arranged within ywhich is printed an in-l dex of the instructive articles appearing in the publication and in the column 17 are numerals designating the page upon which a certain article appears. The column 18 is left for checking opposite one or more of the instructive articles and the space 19 is adapted to contain the printed name and address ofthe publication which the advertising medium forms a part of. rlhe space 20 is designed for a stamp.

The invention is used as follows: If the reader of the publication is interested invany advertisement contained therein, such reader places a check mark opposite the advertised article in column 11, or opposite such other item as maybe in said column.V reader is particularly interested in any instructive articleV within the publication a check mark is placed opposite the title of the instructive article in column 16. The reader then places his kname and address in the space indicated at 14. As it isin'tended iio that the advertising medium shall be addressed to the publication and should also be stamped, all the read-er has to do is toV Vbreaking the seal 9.

The advantages derived from this form of advertising medium are these: First, the

advertising medium is so conveniently presented to the reader that it may be iilled inV and mailed With practically no loss of time. Second, the editor of the publication procures accurate data in the form of the name and address of the reader interested in a certain advertisement and can convey such information t0 the company advertising in the publication, thereby showing direct results to the advertiser, and, consequently, enhancing the value of the advertising space Within the magazine. Thiid, the readers opinion is solicited on the character of the instructive articles desired and the editor may be governed according to the majority of opinions of the readers checking the advertising medium in each publication.

It is obvious that the particular arrangement of the indeX upon the advertising medium constitutes no part of my invention so long as the full index is present and VithOut, therefore, conining myself to the arrangement of spaces shown, claim:

l. A publication having leaves bearing printed data constituting advertising matter or" different advertising concerns, and a part on which is a list of said advertise ments adapted to be checked by th-e reader to indicate the advertisements in Which he is interested, the part being detachably carried by the publication and bearing an address of a common point of distribution to which itis to be returned When removed irrespective of the special checking of the list, and said list having its items designated by numerals indicative of the page numbers of the publication on which said items are located so that said list normally constitutes the publication index for its advertisements.

2. A publication having leaves bearing printed data constituting advertising matter of different advertising concerns, and a part on Which is a list of said advertisements adapted to be checked by the reader to indicate the advertisement in Which he is interested, a supplemental list on said part .that said list normally constitutes the publication indeX for its advertising and subject matter contents.

HAROLD P, GOULD.

1Witnesses FRED D. SUMMERs, FRED E. TRACY.

Gopies of this patent may be obtained for ve cents each, by addressing the Commissioner of Patents,

' Washington, D. C. 

